Adding a video to your website is one of the highest-ROI changes any Perth business can make. But placement matters. Dropping a video in the wrong spot — or using the wrong type — can actually hurt your results. Here's where video works hardest on a business website, and what to put there.
Homepage Hero
What to use: A 30–60 second brand overview or silent ambient loop
Goal: Immediate trust-building, reduced bounce rate
The hero section is the first thing a visitor sees. A well-produced brand video here communicates who you are, what you do, and why you're different — faster than any headline can. If you go with an autoplaying silent loop (no sound, no play button), make it atmospheric and visually compelling. If you use a play-to-watch video, put a thumbnail that invites a click.
Pages with a hero video retain visitors significantly longer — giving your copy, testimonials, and CTAs time to do their work.
About Page
What to use: A 1–2 minute "meet the team" or founder story video
Goal: Build human connection and trust
The About page is where curious, warming prospects go to decide if they like you. A video of real team members talking about why they do what they do converts far better than a wall of bios. Perth buyers especially value knowing who they're dealing with before they pick up the phone.
Service Pages
What to use: Short explainer video (60–90 seconds) specific to that service
Goal: Explain the service, overcome objections, drive enquiry
Most service pages are text-heavy and hard to scan. Embedding a short explainer video above the fold gives visitors an alternative consumption path. Many people will watch a 90-second video before reading a single paragraph. An explainer video on each service page also improves that page's Google ranking — pages with video rank higher.
Testimonials / Social Proof Section
What to use: 60–90 second customer testimonial videos
Goal: Convert warm prospects who are weighing up their options
Written testimonials are easily dismissed as fabricated. Video testimonials are viscerally convincing — a real face, real voice, real emotion. Embedding 2–3 testimonial videos on your homepage or dedicated reviews page can dramatically improve your close rate on inbound enquiries.
FAQ / How It Works Section
What to use: A 2–4 minute process walkthrough or FAQ video
Goal: Reduce pre-sale anxiety, answer common objections
Buyers have questions before they enquire. A video answering your 5 most common questions (pricing, process, timeline, guarantees) reduces the friction between interest and contact. It also shortens your sales calls significantly.
Blog Posts
What to use: Embedded YouTube video relevant to the post topic
Goal: Increase time on page, improve SEO rankings
Google's algorithm considers "dwell time" as a quality signal. Embedding a relevant video in blog posts keeps readers on the page longer — and that improved dwell time improves your search ranking over time.
Contact Page
What to use: A short 30–45 second "what happens next" reassurance video
Goal: Reduce form abandonment
A brief video on your contact page saying "Here's exactly what happens when you fill in this form" removes the fear of the unknown. Conversion rates on contact forms with a reassurance video are consistently higher than those without.
Technical Considerations
- Host videos on YouTube or Vimeo — don't host video files directly on your website (page load speed will suffer).
- Use lazy-loading for video embeds to keep page speed fast.
- Always add captions — for accessibility and because many viewers watch on mute.
- Optimise your video thumbnail — it's the first impression that determines whether people click play.
Perth Content can produce the right video for every section of your website. Get a quote today.