Product video consistently increases conversion rates on Shopify, Amazon, and social media. Perth Content produces demo, unboxing, and lifestyle product videos that show your product at its best and motivate buyers to act.
Shoppers who watch a product video are significantly more likely to purchase than those who only view static images. The reason is straightforward: video answers questions that images cannot. How big is the product in real life? How does it move? How is it assembled or applied? What does the packaging feel like? Video gives buyers the confidence to commit, which is why both Amazon and Shopify actively incentivise sellers to include video in product listings.
For Perth-based eCommerce brands, product video is one of the highest-return investments available. A single well-produced product video, used across your website product page, Amazon listing, paid social ads, and organic Instagram and TikTok posts, can deliver measurable conversion lift for months or years after its production cost is covered.
Perth Content works with Perth brands across skincare, homewares, food and beverage, clothing, consumer electronics, and speciality products to produce product video that sells. We understand both the technical requirements of major retail platforms and the creative execution that resonates with each platform's audience.
Demo videos show the product in use — how it works, what it does, and why it is better than alternatives. The best demo videos are clear, concise, and focused on the buyer's perspective (what they will experience using it) rather than a technical feature list. Demo videos work exceptionally well for tools, kitchen appliances, beauty products, tech accessories, and any product where the mechanism of value is not immediately obvious from the packaging or a still image.
Unboxing videos capture the first-impression experience of opening and discovering a product. They satisfy customer curiosity about what the full package includes and communicate the perceived quality and care of the packaging experience. Unboxing videos perform well on YouTube and TikTok, where "unboxing" as a search and content category has massive, sustained audience interest. If your product has premium or gift-worthy packaging, an unboxing video is a particularly powerful asset.
Lifestyle videos show the product in context — in the home, in nature, in use by a real person going about their day. Lifestyle video sells the aspiration and the experience rather than the features, and is particularly effective for apparel, homewares, skincare, outdoor products, and any category where identity and aesthetics are part of the appeal. Perth's outdoor lifestyle — beaches, parks, urban spaces — provides excellent natural locations for lifestyle product shoots.
Amazon product video requirements: MP4 format, 1920x1080 or higher, aspect ratio 16:9, no text overlays that violate Amazon content guidelines, and no competitor references. Amazon displays product video prominently in the image gallery and in sponsored product ads, making it one of the highest-visibility placements on the platform.
Shopify supports MP4 video on product pages with no strict technical restrictions, though 1080p at 30fps is the standard. Product page video autoplay (muted) is the most effective placement, as it creates the impression of a premium brand presentation without requiring a click to play.
Instagram and TikTok product videos are most effective in 9:16 vertical format for Reels and short-form posts, with strong opening hooks and clear product identification in the first two seconds. For social media video versioning, we can produce platform-cut derivatives from the same source footage.
The most effective product videos answer five implicit questions buyers have: What is it? What does it do? What does it feel like to use? What problem does it solve? And why should I buy this version rather than a cheaper alternative? Not every video needs to explicitly answer all five, but the best product videos leave the viewer with instinctive answers to each.
Close-up shots of texture, material quality, and detail communicate premium value that wide shots cannot. Hands-in-frame humanise the product and help viewers size it visually. Sound — the click of a mechanism, the opening of a bottle, the zip of a fastener — engages viewers at a sensory level that is uniquely effective in video. Perth Content's editors are trained to identify and use these details, and we brief our content creators accordingly when coordinating filming.
Product video editing starts from $200 for a simple single-product edit (1–2 minute demo or lifestyle, colour grade, music, titles). Full lifestyle production packages with multiple products, scene setups, and platform-specific versioning range from $400–$600 per product. Volume pricing applies for brands with multiple SKUs. Rush delivery is available. Contact us with your product and brief for a same-day fixed-price quote.
Platform-specific product video cuts for Instagram, TikTok, and Facebook. Vertical format, caption overlays, and hook-first structure for social ads.
Learn MoreLaunch videos, sale announcements, and brand awareness content that uses your product footage to drive campaign-level results.
Learn MoreAnimated or live-action explainers for complex or high-consideration products that benefit from a clear feature and benefit walkthrough.
Learn MoreGreat product video converts browsers into buyers. Perth Content produces the demo, lifestyle, and unboxing content that gives your Perth brand a competitive edge online.