LinkedIn is Perth's most valuable B2B marketing channel — and video is the highest-performing content format on the platform. Native LinkedIn video receives three times more reach than static posts, and video comments drive conversations that text posts rarely generate. Yet most Perth businesses and professionals either don't post video on LinkedIn, or they post the wrong type. Here's what actually works.
Why LinkedIn Video Is Different
LinkedIn audiences are professional, time-poor, and sceptical of overt sales content. What performs on Instagram (aspirational lifestyle, trending audio) rarely works on LinkedIn. What works on LinkedIn is insight, expertise, and authenticity — ideally delivered in a format that respects a professional's time.
What Types of Video Perform on LinkedIn
Thought Leadership and Opinion Pieces
Your take on an industry development, a counterintuitive view on a common practice, or a lesson from a client project. These perform best when you have a genuine perspective — not just restating conventional wisdom. Keep to 60–90 seconds.
Behind-the-Scenes Process Videos
"Here's how we approach [X]" content demonstrates expertise while feeling transparent rather than promotional. Perth professionals respond strongly to seeing how their peers work.
Client Results and Case Studies
Brief video case studies — "we helped a Subiaco café solve X by doing Y, and here's what happened" — combine proof of performance with educational content. Far more persuasive than written case studies.
Short Educational Tips
A 30–60 second practical tip relevant to your target audience. These are highly shareable and establish expertise efficiently. "3 questions to ask before hiring a video editor" or "Why most Perth business websites don't convert" — specific, actionable, valuable.
Event and Conference Coverage
A 60–90 second highlight from a conference you attended or spoke at, with your key takeaway. These perform well on LinkedIn because they signal active professional development.
Format Specifications for LinkedIn Video
- Aspect ratio: Square (1:1) or portrait (4:5) for mobile-first feed; 16:9 landscape for professional content
- Length: 60–90 seconds for organic posts; up to 10 minutes for educational deep-dives
- File format: MP4, H.264
- Captions: Essential — many LinkedIn users watch at work without headphones
- Hook in first 3 seconds: LinkedIn autoplay is silent — your opening visual must stop the scroll
Posting Frequency and Strategy
- Individual / personal brand: 2–3 videos per week is the sweet spot for algorithmic reach. Consistency matters more than frequency.
- Company page: 1–2 videos per week; company pages get less organic reach than personal profiles — use them to amplify content your team members create.
- Best time to post: Tuesday–Thursday, 7–9am AWST (before the Perth workday begins) or 12–1pm (lunch break scrolling)
What Drives Enquiries on LinkedIn
LinkedIn video builds awareness and trust over time. Direct enquiries rarely come from a single video — they come from consistent presence over weeks and months. The pattern is: viewer sees several of your videos → views your profile → connects → reaches out when a need arises.
Calls to action on LinkedIn video should be light-touch: "Happy to share more in the comments" or "DM me if you'd like to discuss" outperforms "Book a call now" on organic content.
Perth Content's LinkedIn video service covers scripting, filming, editing, and captioning. Get a quote today.